The University will continue to present a strong brand with consistent, credible messages about students, faculty and alumni. Building this strong brand for the University as a whole directly benefits our individual colleges, schools, departments and programs.

For a complete overview of our current branding guidelines, click here.


The following guidelines will help maintain the integrity of our logos for printed publications, web, posters, signs, collateral, and presentations. These guidelines will be updated as needed.

  • Logos cannot be modified or altered in any way.
  • Logos can only be reproduced in approved colors.
  • Logos should not be reduced below minimum size to maintain legibility.

Logos should always be reproduced from high-resolution digital files.

All academic, administrative and support units of the University are required to use the approved letterhead, envelopes, and business cards with approved logos.

Official Font and Colors

The official font of the University logo is Classic Roman.

Official school colors for print are:

  • Gold Pantone 7406
  • Blue Pantone 296

Official Boilerplate

The following paragraph should be used in all University official news releases:

Founded in 1867, Johnson C. Smith University is an independent, close-knit urban university located in Charlotte, N.C. It has a growing national reputation for integrating the liberal arts with business, the sciences and technology in ways that empower tomorrow’s diverse entrepreneurial citizens and leaders. Offering 24 fields of study, including a master’s degree in social work, to more than 1,400 students from a variety of ethnic, socioeconomic and geographic backgrounds, the university’s excellent academic programs focus on servant leadership, civic engagement and global responsibility. For more information about JCSU, visit or follow the university on social media sites FacebookTwitterYouTubeLinkedIn and Pinterest.

Official Seal

The official seal of Johnson C. Smith University may be used only for official documents, programs, and proposals.  The Seal may not be covered or used as a watermark. 

Golden Bull

The Johnson C. Smith University Golden Bull is mainly used for sporting events and related collateral produced by the Office of Sports Information.