Guiding Principles

7 Guiding Principles of UCM

  1. Maintain a commitment to quality and excellence.
  2. Promote and uphold the principles of ethics, integrity, transparency and accountability.
  3. Support and collaborate with University divisions to integrate and strengthen University communications and marketing initiatives.
  4. Strive to serve with professionalism all University constituencies including administration, students, faculty, staff, donors and alumni.
  5. Encourage creativity and innovation
  6. Follow best practices in higher education communications while maximizing use of resources
  7. Focus on meaningful and measurable results